Are you part of the Apple ecosystem?Hilary Walke
Today, CNBC reported on the reason people just keep buying Apple products: because once you buy one product, you become part of the Apple ecosystem, constantly being introduced to new Apple products that enhance your brand experience and thus your loyalty.
For example, if you have all your pictures on one device, you can view them on all of your Apple devices — including a TV — but they keyword here is: Apple. Got an Android tablet? You’re tough out of luck. Better think twice next time before deviating from the utopia of the Apple ecosystem.
The Apple store is a home base and haven for “geniuses” and consumers to interact about issues, problems, and solutions. The Apple store is such a pleasant experience, with excess staff at your beckon call, that the AppleCare+, the company’s premium warranty plan, seems like a no-brainer in order to have your products easily repaired and functioning usually within a day. The more money you pour into the company, the better your experience with the brand becomes.
If you venture into the “outside world” of Androids and Google, life can get hectic and complex. But if you stay safely inside the Apple family, life is secure and pleasant. Why would anyone leave?
Read more on the Apple ecosystem on CNCB, here >>